- Direct Impact: $0.90 of every dollar donated to Emory University goes directly to clinical research to help change a 30 year old, outdated treatment for Aplastic Anemia
- Net proceeds stays locally: Emory University in Atlanta, GA
- Brand Exposure: over 60,000 emails, 30,000 cyclists (in person), cycling clubs/teams and bike shops across 10 southeastern states
- Create Attitudes: partner with one of the most organized and the fastest growing charity cycling event in Georgia, and the largest and most successful fundraising and awareness event in USA for Aplastic Anemia, with the most volunteer, participants and funds raised.
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